verification methodology

Standards public.
Process transparent.
Paid conclusions never.

This page is the firewall. Everything below is how we verify brands, what the tiers mean, and the lines we will not cross — published so anyone can hold us to it.

Note on the name: GEO here means Generative Engine Optimization — making brands visible and citable in AI search. It has nothing to do with geographic / geospatial data.

"Monitoring tells you where you stand. Verification changes where you stand."Monitoring is being commoditized by the week. We build the evidence layer instead.

The loop

Every brand goes through the same three phases. We run it on clients, and we run it on ourselves.

01 · DIAGNOSE

Baseline the mention rate

The same buyer-question battery across multiple AI models. Mention rate = share of answers that name the brand. One sample, fixed temperature, heuristic match, human-verified.

02 · INTERVENE

Build the evidence layer

Brand fact base, machine-readable fact pages (human + JSON-LD), FAQ coverage, evidence pages for credentials and reports. Additive only: we never touch the client's own site or transactions.

03 · RE-TEST

Measure again

Same questions, same models, new baseline. The delta is the deliverable. No delta, no story.

Jsonized vs verified

◈ JSONIZED — $0

Machine translation of your brand into AI-readable structure. A private draft — not public, not indexed, not an endorsement. Free, one per account.

◈ VERIFIED — free for a limited time

Analyst review against the public standards below. Evidence checked, sources cross-referenced, badge earned. Verification is never for sale without the check.

What "verified" checks

What we never do

Hard lines

  • No fake reviews, no astroturfing, no paid buzz marketed as organic.
  • No fabricated AI test results. Baselines are single-sample and disclosed as such.
  • No guaranteed rankings, indexing, citations, or timelines. We build infrastructure, not promises.
  • No touching client pages or transaction layers without explicit, diff-first approval.
  • We say verification, never certification. Certification is a regulated word; we don't borrow its authority.

Fair terms

No rigid SLA

  • Verification is human work, done in order. We move fast, but we promise a refund for failed checks — not a date. If we're running behind, we'll tell you.
  • Force majeure. War, disaster, pandemic, government action, or infrastructure outage pauses everything. Nobody's at fault, timelines extend accordingly.
  • Model exemption. We build on third-party AI models and search engines. If they upgrade, change policies, deprecate features, or alter indexing behavior, our outputs and timelines may shift. That's the terrain, not a breach.
  • Refunds go back the way payment came. Processing fees charged by the payment provider are not refundable.
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